The National Malaria Control Programme, with funding from the Global Fund seeks to create awareness on and, promote the use of ACTs (Artemisinin-based Combination Therapies) for the effective treatment of Malaria. Primetime is currently managing all communication aspects (TV, Radio, Print) of the campaign.
Primetime has since the inception of this electronic payment from by the Bank of Ghana handled the education campaign on the e-zwich Smart Card. Again the success of this campaign is unparalleled as people from even the farthest parts of the country have testified to their awareness of its existence.
We conduct social research on various topics. We also do research related to brand image and identity. We also organize events related to social media activity such as public broadcasts, product launches, press conferences and other related activities.
Some of our Social research include dipstick surveys for National Malaria Contol Program (NMCP) and the NCA (National Communications Authority) for the SIM card registration exercise. We have also done pretesting of television adverts for the AmFm program here in Ghana.
